By Carter B. Horsley

This 22-story, glass-clad office building was designed in 1970 by Emery Roth & Sons and acquired by The Moinian Group in 2004 for $130 million for conversion to rental apartments.

The Moinian Group calls the rental project Dwell on Wall by Yoo, a design group headed by Philippe Starck, the French designer who did the unusual interiors at the Royalton Hotel on West 44th Street and 15 Broad Street.

The 500,000-square-foot building had been used for many years by JP Morgan.

An article by Steve Cutler in therealdeal.com quoted Julieann Humphryes, the Yoo London office studio manager, as stating that "Joe Moinian wanted it designed to be like a showcase, like a jewel - very intense," adding that "We did all the furniture that sits in [the] lobby in gold plating, from the reception desk to the chairs to the sofas. They're all shiny sculpted gloss metals in a dark chocolate, which matches the bronze color of the 1970s building. Then we've added some bulls and bears to relate to the market to remind you of the location....We've created a carpet that's going to be made of over-scaled dollars - coinage - that is going to be inlaid into the floor....It feels like a lot of the turn-of-the-century steel-tiled floors that you get in old Soho - part of original Victorian-age architecture."

There is a residents' lounge penthouse with a fireplace and a breakfast area with complimentary breakfast and a landscaped terrace.

The building has a 24-hour concierge and doorman, valet services, on-site parking and a fitness center.

Apartments come in two Yoo styles: classic, which has refined dark wood floors and kitchen cabinetry with Creme de Marfil countertops; and nature, which has light wood floors and cabinetry and Venatino marble countertops. Classic layouts are on the lower floors and nature layouts on the upper floors.

Kitchens have Jenn-Air cooktops and convection ovens and wood-paneled Liebherr refrigerators. Bathrooms are lined in marble and have "vessel" sinks and glass sconces.

Kitchens also have Swarovski crystal chandeliers. At 15 Broad Street, Starck put an enormous chandelier in a relatively low-ceiling lobby so that it was only a few inches above the floor.

Avinash K. Malholtra was the architect for the conversion. The building is also known as 96 Front Street ad 97 Water Street.