Jeff
Koons: "One Ball Total Equilibrium Tank (Spalding Dr. J 241 Series,"
1985. Glass, Steel, sodium chloride reagent, distilled water,
basketball; 64 3/4 by 30 3/4 by 13 1/4 inches. Collection of B.Z. and
Michael Schwartz. Photo ©Michele Leight 2014
Koons
staged his first solo gallery exhibition in 1985 at International with
Monument, a center of activity amid the flourishing Lower East Side art
scene. Entitled "Equilibrium", the show presented a multi-layered
allegory of, in Koon's words, unattainable "states of being" or
salvation. There were cast-bronze inflated floatation devices at that
show and at the Whitney show - including a life raft and life
vest - that would kill rather than save
their users.
In the '85 show Koons hung framed,
unaltered Nike posters on the walls whose
stars Koons saw as "sirens" beckoning young people (particularly
African Americans) with the promise of social mobility through sports.
He had traveled to the company's Oregon headquarters to get copies of
the posters that united the perfection of his appropriated
prints with that of the famous athletes they featured. The exhibition's
best-known works remain the tanks in which basketballs miraculously
hover. These suclptures expand philosophically on The New. While that
series addressed the perfect moment of creation, Koons
considers "Equilibrium" a moment of pure potential:
"Equilibrium is
before birth, it's in the womb, it's about what is prior to life and
after death. It is this ultimate state of the eternal that is reflected
in this moment."
Koons
ran out of money in 1982 and could not continue to
fabricate his work to the meticulous standards he insisted upon. He
spent six months with his parents in Florida and also held jobs on
Wall Street to finance his artistic projects. However, the Equilibrium
exhibition made an impact, and critics and collectors started to take
his work seriously.
Luxury and Degradation

Jeff
Koons: Jim Beam - J.B. Turner Train, 1986, Stainless steel and bourbon,
11 by 114 by 6 1/2 inches; Edition no. 3/3, Julie and Edward J. Minskoff
Photo
©Carter B. Horsley 2014
The
works in Koon's "Luxury and Degradation" series address the marketing
and
consumption of alcohol to raise questions about the relationships
between
advertising, class, vice and art. Canvases printed with oil-based inks
make artworks out of liquor ads, while Koons further seduces viewers
with shiny stainless-steel casts of vessels and accessories for serving
alcohol.
"I thought stainless steel would be a wonderful material. I
could polish it, and I could create a fake luxury. I never wanted real
luxury, instead I wanted proletarian luxury, something visually
intoxicating, disorienting," said Koons.
While
these luxurious
surfaces may draw us in, they are also a ruse, since the steel is not a
precious metal but one more common to household appliances than fine
art. If in
his previous series Koons for the most part employed objects that had
practical
functions (a vacuum or a raft), here he points to the
"degradation" of being awed by things primarily intended to
decorate our lives and confer social status - and that encourage
fantasies of it. Koons readymades draw on a variety of sources from
a pail to a Baccarat crystal set, or cocktail
shaker, transformed into
artworks that promise viewers a superior level of sophistication. In
the 1980s, contemporary artworks were viewed as accessories of
the
good life and
commodities to be traded - reflected in these sculptures.
In her catalogue essay "Happy Hour, Or How I Learned To Stop Worrying and Love
the Message," Rachel Kushner writes:
"The
young Koons seemed like he wanted to be cool, and he was cool: he was
interviewing one of the hipest downtown musicians. He wasn't yet
claiming that happiness was a full box of cereal and a full carton of
milk, but some of Koons's own artwork has pleasantly interfered with
his breakfast-cereal persona, too. I'm thinking in particular of the
series "Luxury and Degradation," which features exact reproductions, in
oil on canvas, of liquor advertisements that were contemporary when
Koons made these pieces in 1986, paintings that repeat well-known
slogans like 'I could go for something Gordon's' and 'I assume you
drink Martell' paired with staged images - combinations whose effects
are both curiously meaningless and strangely charged. Replicated and
monumentalized as art, they are not bubblegum Koons world - dazzle that
masquerades as innocence and puerility, under which lies a kind of
darkness, even nastiness - but rather a different approach to darkness.
Hard liquor is not the aesthetic or spiritual hearth of a feel good
world, the mirror in which people want to see themselves. Even if
liquor does hold some promise of revelry, or of escape, the ads for it
are a mediated layer away from that. They are corporate, and they are
static fictions, which do not ignite memories of privately stored
images and sensations from good times, or any times. Mostly they ignite
memories of looking at the ads themselves - magazines, on roadway
billboards, or elsewhere - giving a sense of deja vu (What is being
done to me? Something, but I can't name what) and demonic tautology.
Koons himself, whenever discussing Luxury and Degradation - in a MoMA
lecture, in a TV documentary made about him - seems habitually to
absent the conjunction, saying instead, 'Luxury Degradation,'
suggesting that one modifies the other, the degradation of luxury, or
luxurous degradation. If bodies of work like Celebration,
Easyfun-Ethereal, and even Banality are about gazing upon images and
objects that reflect back as splendid and universal - so the account
goes, of Koons's populist appeal - liquor, too, is universal. But it
isn't a touchstone of carefree moments. The pieces in Luxury and
Degradation don't contribute to Koons's undisputed status as the artist
most loved by children, a Bernini for the masses with a monopoly on the
kitsch-sublime. Children wouldn't know that the liquor ads are art. And
because they are such uninflected appropriation - reprints in oil on
canvas or the original ads - the average museum-goer may see the ads as
generational, nostalgic, but remain unsure what they are, what they are
doing. And without that nostalgic layer - let's pretend it's 1986 -
what is the effect? Something even weirder, and starker, because the
images, when they were contemporary, bore not hints on how to look..."
Statuary
Jeff Koons: "Two Kids," 1986, Stainless steel, 23 by 14 1/1 by 14 1/2
inches, Edition 2/3, Rubell Family Collection, Miami
Photo ©Michele Leight 2014
Jeff
Koons: "Rabbit," 1986, Stainless steel, 41 by 19 by 12 inches, Edition
1/3, Museum of Contemporary Art Chicago, partial gift of Stefan T.
Edlis and H. Gael Neeson, 2000. Photo
©Carter B. Horsley 2014
Equilibrium,
and Luxury and Degradation established Koons as one of New York's
hottest young artists, and in 1986 he was invited to show his work at
the prestigious Sonnabend Gallery in Soho. He conceived of a series
titled "Statuary," a term that suggests a domain just outside
sculpture. Koons based this series on a varied range
of readymades, from kitsch mass-market curios to elegant
portrait busts. Statuary's interest derives from the tension between
these sources, which might and might not properly be called
art. Louis XIV has historical precedents, while Bob
Hope
is cast from cheap
collectibles and souvenirs.
Koons amplified and confused the
distinction between these opposites by creating all the models for this
series in stainless steel, a metal more often used for pots, pans
and utensils than fine art. By tranforming his lowbrow
readymades into highbrow art and making his historical sources more
contemporary, Koons democratized culture. As a body of
work, "Statuary" evokes a wide range of emotions and
styles - melancholy or joy, realizm or caricature - and demonstrate
Koons's keen manipulation of ingrained ideas about art and taste.
Banality
Jeff
Koons: "Michael Jackson and Bubbles," 1988. Porcelain; 42 by 70 1/2 by
32 1/2 inches. Private collection. Photo©Michele Leight 2014
Jeff
Koons: "Pink Panther," 1988, Porcelain, 41 by 20 1/2 by 19 inches,
Edition 1/3, The Museum of Modern Art, New York; gift of Werner and
Elaine Dannheisser, 1966.
Photo ©Carter B. Horsley 2014
In an catalogue essay
entitled "Objects That Are Only Boundaries," Alexander Nagel writes:
"Jeff
Koons consecrates not just living beings but also ordinary things, and
that is why when I look at his work I am always checking it against the
Christian relic cult. There is no one-to-one correlation, and yet
setting the two in relation to one another helps to bring the protocols
adopted by the artist into focus. The Christian cult of relics
democratized the sacred. Religious objects didn't have to appear in
the form of awe-inspiring figures. A divinity had lived and died on
earth in human form, and that meant that from then on low didn't have
to stay low. Anything might be touched by God, recognized as such, and
acquire a halo of real gold..."
Whether a religious relic or a
touristy tchottske, take home treasures have become part of
contemporary life yet there was a time when that was just not possible,
when the object of desire or devotion grew in the imagination of the
beholder, and
was not available for gazing at on a bedroom or living room shelf. The
gaudiness of these commercialized treasures are irresistible, evidenced
in the
widespread popularity of trinkets from movies like "Frozen" or any
cartoon character relpica from Disneyworld or blockbuster movies.
On
another level, they make you uncomfortable because they are so tacky,
and you
wonder why you love them so.
Alexander Nagel continues:
"My
first encounter with the work of Jeff Koons occurred in December 1988
at the "Banality" show at Sonnabend Gallery in New York. The peculiarity
of the experience, produced in part by the excitement and alarm whipped
up around the exhibition, forms the core of what I feel about his work.
I would like to describe it as I felt it then...The work made me a
little sick, even as I felt an almost irresistible invitation to submit
to it. It was a giving over, but not just in the way you give in to fun
things like action movies and fashion magazines. This was stranger,
more concentrated, not really fun. It was also clear that everything
was here. I didn't have to do anything other than accept it. Each thing
was complete in its familiarity and strangeness. Nothing about it was
lying. Koons's Michael was more real than the real Michael Jackson, who
was altering his own shape and surface anyway. It insisted that it was
more than a likeness, that it came from elsewhere but was now here. It
looked like Michael but not really, and yet that didn't seem wrong, or
rather the estrangement seemed right given the strangeness of the whole
thing....My eyes wandered to the flowers strewn around him, and I
thought, 'Yes of course.' I felt the queasy joy of the devotee. I both
inhibited that role and stood outside it, I remember thinking that this
is how people throughout history must have felt in the presence of cult
statues, a touch of hilarity enlivening the tremor, a moment of
recognition amid the surrounding hubbub of profanity and desire. If you
really want to see what happens when you turn people into gods, the
statue was saying here it is..."
Jeff
Koons: "Ushering In Banality," 1988, Polychromed wood, 38 by 62 by 30
inches, Edition no. 2/3, Private collection. Photo
©Michele Leight 2014
Jeff Koons: "Bear and Policeman," 1988, Polychromed wood, 85 by 43 by
37 inches, Artists proof, Collection of Jeffrey Deitch
Photo ©Carter
B. Horsley 2014
Koons's
"Banality" series plunged headlong into the realm of kitsch. He even
adopted the
strategies of a commercial product launch to unveil his new work in
simultaneous exhibitions in New York, Chicago, and Cologne, which he
publicized with a glossy advertising campaign. Koons seized on
the
increasing role of advertising and celebrity in the art world of the
1980s and provocatively acknowledged that his work was often perceived
as embodying the crass ostentation for which the 80s had become
known.
Unlike
Koons's earlier sculptures that were based on readymade
sources, those in "Banality" are composites of stuffed animals, gift shop
figurines, and images taken from magazines, product packaging, films,
and even Leonardo da Vinci. Nothing was too corny, too cloying or too
cute. Working with traditional German and Italian craftsmen who made
decorative and religious objects, Koons enlarged his subjects and
rendered them in gilt porcelain and polychromed wood, materials more
associated with housewares and tchotchkes than contemporary art. With
the "Banality" series, Koons gave us permission to embrace our
childhood affection for toys or trinkets, including those lining our
grandparents
shelves. By taking on avant-garde critical and artistic standards,
"Banality" caused a sensation in New York, where many observers felt
Koons
had taken his love affair with mass culture too far, surpassing even
the Pop artists of the 1960s. Yet this can also be viewed as the
artist's criticism of a world in which the cute becomes monstrous and
the banal can turn subversive and menacing.
Made
In Heaven
Jeff Koons: "Made in Heaven," 1989. Lithograph on paper on canvas; 125
by 272 inches. Rudolf and Ute Scharpff Collection. Photo ©Michele
Leight 2014
If
with the "Banality" series Koons proposed to liberate his audience from
the stigma
of bad taste, with "Made in Heaven" he promised nothing less than
emancipation from the shame of sex.
The billboard from 1989 illustrated
above announced a feature film that Koons planned to
realize with the world-famous porn star and Italian parliamentarian
Illona Staller (also known as La Cicciolina), whom he hired to pose
with him on her sets. Koons was drawn to the fairytale aesthetic of
Staller's pornography, as well as to her unapologetic celebration of
her
sexuality, which he felt made her immune to the degradation of sleazy
voyeurism. Koons did not make the film, but he
fell in love with his co-star and produced a body of increasingly
explicit work in which the pair played a contemporary Adam and Eve
surrounded by symbols of fidelity and affection, such as dogs and
flowers.

"Large
vase of Flowers," 1991. Polychromed wood. 52 by 43 by 43 inches.
Edition No. 2/3. Collection of Norman and Norah Stone Photo
©Michele Leight 2014
Koons's work and
public relationship caused a media
sensation, which climaxed in 1991 with the couple's marriage
and
the opening of "Made in Heaven" in New York. The works forcefully blurred
the line between Koons's life and art by portraying graphic sex acts
between the artist and his muse, who had become his wife. Critics at
the time decried Koons as narcissistic and misogynistic, calling his
images of unprotected sex irresponsible at the height of the
AIDS crisis. However, one might also consider the strange ways in which
"Made in Heaven" scrambled social and gender codes. Wearing heavy makeup
and trailed by butterflies, the male artist is seen as a visitor to the
fantasy world created by his wife. To this day, the work stands not as
pornography but an extremely risky and vulnerable form of
self-portraiture as well as an enduring experiment in fame.
Celebration