By Carter B. Horsley
This 19-story apartment building
was designed in 1940 by Sylvan Bien.
It is distinguished by its
very handsome, circular rooftop watertank enclosure.
The red-brick building has
a four-story stone base, and some of its upper terraces have stone
cornice lines and the building's top floor has attractive pediments.
The building is directly across
the avenue from 740 Park Avenue, one of the city's most prestigious
pre-war apartment buildings and it is half a block north of the
prestigious Asia Society.
It has a canopied entrance
on the avenue where its frontage is quite massive, but its sidestreet
facade has several piers that modulate its mass, which is also
punctuated by protruding window air-conditioners, a good example
of how such "punctuation" can in fact be attractive
and add considerable visual interest to a large bulk of a building.
The building's location is
prime Upper East Side as it is two blocks from the Corrado cafe
and Swifty's restaurant on Lexington Avenue and two blocks to
the east of the Frick collection and one block east of the boutiques
on Madison Avenue.
There is a local subway station
at 68th Street and Lexington Avenue where is also where Garnet's,
one of the city's most famous liquor stores is location.
In their great book, "New
York 1930, Architecture and Urbanism Between The Two World Wars,"
Robert A. M. Stern, Gregory Gilmartin and Thomas Mellins noted
that Mr. Bien "preferred a kid of abstracted red-brick Georgian
aesthetic for his nineteen-story 737 Park Avenue of 1940 as did
George F. Pelham Jr. for his 785 park avenue of 1939-1940."
Other buildings by Sylvan Bien
included 605, 710 and 1199 Park Avenue, 860, 922 and 1050 Fifth
Avenue, the Schwab House on Riverside Drive at 73rd Street and
11 East 86th Street. Buildings designed by him and his son, Robert,
include 900 amd 910 Fifth Avenue, 35 Park Avenue, Stewart House
Apartments, and 110 William Street.
In an article entitled "There's
Nothing Wrong With White-Glazed Brick Buildings" in the December
31, 2000 edition of The New York Times, Christopher Gray
wrote that "The white-brick apartment house of the 1960's
seems to be at the nadir of fashion, as lobbies, sometimes even
whole facades, are being revamped to look decades older."
"But like the last Confederate soldier, there is Robert L.
Bien, who entered the architectural profession at the knee of
his father, Sylvan, designer of the Hotel Carlyle, built in 1930.
At 77, the younger Bien is still working, but he has a low opinion
of the retro-traditional style: ''It's just a yuppie fad - there's
nothing wrong with white-glazed-brick buildings," the article
According to Mr. Gray, Sylvan
Bien worked for Warrent & Wetmore and Emery Roth in the 1920s
and Robert Bien graduated
in 1949 from the Cornell College of Architecture, ''where I was
in the last class to be trained in the Beaux-Arts tradition,''
he said. "Sylvan Bien started his career during the period
of historic styles, but by the 1940's he was designing buildings
like the Moderne-style Godmothers League, at 255 West 71st Street,
and the simple, boxlike Schwab House at 73rd Street and Riverside
Drive. The son joined the father's firm in 1950, and in the 1950's
they designed buildings that fell squarely into the simple boxy
look of the period. One that Robert Bien looks back on fondly
is the white-brick 900 Fifth Avenue, at 71st Street, with two
projecting bays. The building is set back a few feet from the
property line, and the two bays are unusually expressive in a
period of pared-down expectations. 'The owner wanted it to be
classy and unusual,' Mr. Bien said. On the other hand, he sees
910 Fifth, at 72nd Street, as 'one of plainest buildings we did
- there's no detail, nothing special about it,' he said. The developer,
he said, pressured the Biens to reduce costs. 'Half of architecture
is the client,' he said."
He does note, however, that
the broad windows in the building give much better views and let
in more light than those of the prewar structures, like 907 Fifth
Avenue, across the street.
With a client interested in
the design, Mr. Bien said, he had a freer hand. One such client
was the developer Thomas Frouge, for whom Mr. Bien designed 1
East 67th Street, at Fifth Avenue, in 1961, after Sylvan Bien's
death in 1959. That building is anything but plain, with all sorts
of bays, insets and a series of wavy, undulating piers. ''At the
time I thought, 'Let's liven it up,' '' Mr. Bien said.
At 1 East 67th Street, Robert
Bien designed an apartment buidling for Thomas Frouge with undulating
piers that were originally pink but subsequently painted white,
and an office building he clad in red at 40 East 52nd Street was
later painted gray.
In his obituary in the June
1, 2002 edition of The New York Times, Eric Pace noted
that Robert Bien was the architect with his father, Sylvan Bien,
of the office building on Lexington Avenue and 51st Street in
1958 that was the first use in the city of gold-colored anodized
aluminum for Sam Minskoff & Sons. The building was subsequently
toned down in a recladding some years ago.
To get the
pricing that the Katz family sellers insist
on, the article continued, "this building, with units that average over
1,800 square feet, will have to
become a condo conversion," adding that the building has 108 apartments
of which five are professional suites on the ground floor and about 70
percent of the apartments are paying market rents with the remainder
The article said that the Katz family also owned 530 Park Avenue.
Harry Macklowe, the developer whose firm's implosion came to
epitomize the real estate crisis, has entered his third deal in eight months,
signing a contract earlier this week to buy the pre-war apartment building at
737 Park Avenue, sources said, according to a May 5, 2011 article at crainsnewyork.com
by Theresa Agovino and Amanda Fung.
The developer, along with an equity partner, is expected to
pay $250 million to $255 million for the highly-coveted property on the northeast
corner of East 71st Street,
the article said, adding that "Mr. Macklowe plans to convert the units
into condominiums, sources said. The identity of the equity partner could not
be immediately determined."
"Sources said numerous bidders competed to win the
108-unit property, which is seen as one of the few pre-war condo conversion
opportunities left on the storied boulevard. Currently 70 percent of its apartments
are market-rate and 30 percent are rent stabilized," the article continued.
The deal follows reports last month that Mr. Macklowe is
buying another pre-war rental building in the neighborhood - a property at 150 E. 72nd St.,
off of Lexington Avenue
- for $70 million. He also plans on converting that property to a condo, sources
said, the article noted, adding that "More recently, the developer, along with partner Prudential
Douglas Elliman Chairman Howard Lorber, snapped up a defaulted loan on 953-961 First Ave.,
between East 52nd and East 53rd streets."
"After losing almost his entire real estate empire in a
spectacularly bad real estate bet four years ago, Mr. Macklowe has been on a
tear. In January 2010, he teamed up with Los Angeles-based CIM Group to pay off
to investors a $510 million loan on the former site of the Drake Hotel at East 57th Street
and Park Avenue, published reports said. Back
in 2006, Mr. Macklowe bought the hotel and subsequently demolished it. Deutsche
Bank started to foreclose on the property in 2009. It's unclear how much, if
any, equity Mr. Macklowe retains in the project, but published reports say Mr.
Macklowe and CIM are moving forward to build a new skyscraper on the site."