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778 Park Avenue

Northwest corner at 73rd Street

778 Park Avenue

778 Park Avenue

By Carter B. Horsley

One of the few pre-World War II apartment towers to rise a bit above the 15-story height of most of the avenue's apartment buildings, this 18-story apartment building was designed by Rosario Candela for developer Charles Newmark.

The building, which has a four-story limestone base, replaced an apartment house known as the Sunnyside and according to James Trager's book, "Park Avenue, Street of Dreams," (Atheneum, 1990), "was sometimes itself called the Sunnyside."

View from the southeast

Candela is widely considered to have been the country’s greatest designer of luxury apartment buildings and he collaborated with many of the city’s most famous architectural firms.

View of the top at right

Candela’s buildings, "it is said, were the grandest of the decade that was itself the greatest," wrote Elizabeth Hawes in her book, "New York, New York, How The Apartment House Transformed The Life Of The City (1869-1930)", published by Henry Holt in 1993.

"He had a respect for privacy and an eye for significant detail. He was a complete thinker. He added duplicate water connections to street mains and multiple switches for ceiling lights as well as beautifully turned staircases and separate wine cellars. More significantly, he designed buildings from the inside out. He placed windows where they received light, balanced a room, or allowed a graceful arrangement of furniture…. Candela also invested unusual energy in the entry hall. In a typical apartment, he made it a full-sized room with rich views into the interior because he thought it was important to greet a visitor with a full sense of a home…. Candela liked puzzles. During the Depression, he took up cryptography, and during World War II, he broke the Japanese code," Hawes wrote.

Born in Sicily, Candela came to the United States in 1909 and graduated from the Columbia school of architecture in 1915. His other famous buildings include 834 and 960 Fifth Avenue, 720, 740, 770 and 775 Park Avenue, and 19 East 72nd Street, all considered among the most glamorous addresses in the city.

Robert A. M. Stern, Gregory Gilmartin and Thomas Mellins devote considerable attention to Candela in their book, "New York 1930, Architecture and Urbanism Between The Two World Wars," Rizzoli, 1987:

"Candela's smaller English Renaissance apartment house at 778 Park Avenue… entered into a remarkably coherent and lively dialogue with his earlier work at 770 Park Avenue; the pair of towered buildings formed a monumental gateway west toward Central Park. At 778 Candela compensated for the regularity of the facades with lavish concentrations of boldly modeled ornament at the corners in the form of quoining and at the limestone base where the second and third-floor windows were grouped together between pilasters supporting fulsome swan’s neck pediments to describe a piano nobile."

Completed in 1931, it has one of the avenue's more distinctive watertank enclosures.

An August 2, 2007 article by Brandon Keil in The New York Post stated that William Lauder, president and CEO of Estee Lauder, was approved by the building's board to purchase a 14-room apartment with 5 bedrooms, 7 1/2 baths, wood-burning fireplaces and three terraces on the 14th floor for about $27.5 million. The seller was Sherman Cohen. The apartment is 11 floors above an apartment that was being put on the market at about the same time by Vera Wang, the designer, for $35 million. (8/4/07)

The asking price for the 14-room duplex apartment on the 15th and 16th floors at 778 Park Avenue that had been owned by the late Brooke Astor has been reduced from about $34 million to $29 million.

It was originally offered last spring at $46 million soon after the widow of the late Vincent Astor passed away last year at the age of 105 by Leighton Candler, a broker with the Corcoran Group.

A October 31, 2008 article in The New York Times by Josh Barbanel reported that "when the great market meltdown of 2008 is long over, and our profligate ways return, the sale of the duplex apartment owned by the late Brooke Astor at 778 Park Avenue may be remembered as the great co-op deal of the age."

Well that meltdown is not long over yet but the apartment is now being handled by Kirk Henckels, Margaret Furniss and Philippa Ward of Stribling. In Mr. Barbanel's article, Mr. Henckels had been quoted as stating that "to get it sold quickly, they had to make it a bargain," adding "it was a very smart move."

The building is a cooperative and was designed by Rosario Candela and is located on the northwest corner of 73rd Street and Park Avenue. According to Mr. Barbanel's article, the building permits construction "only during regular working hours from May 15 to Sept. 15," a period he described as the "sawdust season." (2/6/09)

A Page Six article in the February 14, 2011 edition of The New York Post said that "The magnificent Park Avenue duplex where society icon Brooke Astor lived for decades is about to be sold for a fire-sale price. The prospective buyer is Daniel Forcart, 47, a Swiss investment manager, reports The Post's Jennifer Gould Keil. He's agreed to pay $19 million for the pad, which was listed in 2008 for $46 million. A real estate source said the discount 'had nothing to do' with the notoriety of the apartment, where Astor's son, Anthony Marshall, confined her as he tried to steal her fortune before she died at 105 at her Westchester estate in 2007. He's appealing his conviction. A source close to Forcart told Page Six he was drawn to 778 Park Ave., designed by Rosario Candela, and could picture himself spending 'the rest of his life' there. 'The architecture is fantastic, the proportions of the rooms are magnificent - there is so much light and 360 degree views,' the source said. But the place needs a lot of work, say others. Forcart has yet to receive board approval, but it's expected to come soon."

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